Why Consumers Fall In Love With Brands

Falling in love with a brand requires satisfaction, gratitude, loyalty and most of all, trust. Consumers have more choices than ever before, so when it comes to falling in love with a brand these characteristics prove critical.

To better understand why consumers fall in love with their favorite brands, Upland Software — which acquired Localytics this week for $67.7 million to expand into mobile app personalization and analytics — released a study about brand loyalty. Dynata carried out the survey of about 1,000 U.S. consumers ages 18 and older to determine how many brands consumers love and what drives that feeling.

Upland Localytics — the new name for the combined company — found that while consumers do love some brands, they don’t feel that way about as many brands as some may think.

Based on survey results, marketers hoping to create brand advocates will need to rethink personalization and customer experience strategies… Read More