Why Consumers Fall In Love With Brands

Customer falling in love with brands

Falling in love with a brand requires satisfaction, gratitude, loyalty and most of all, trust. Consumers have more choices than ever before, so when it comes to falling in love with a brand these characteristics prove critical. To better understand why consumers fall in love with their favorite brands, Upland Software — which acquired Localytics … Read more

GLOBAL ENTERPRISE MERCHANTS UNPREPARED FOR LOYALTY PROGRAM FRAUD

Loyalty program fraud rose 89% year on year, predominantly driven by the amount of personally identifiable information (PII) available from increasing numbers of data breaches. With direct and indirect losses from loyalty and reward points fraud estimated at $1 billion every year, enterprises are struggling to limit damage as fraud attacks shift from the point … Read more

THE RISE OF EXPERIENTIAL MARKETING AND WHAT IT MEANS

Experiential Marketing

Anyone who’s been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a “new” sector of marketing: experiential. A widely mentioned buzzword, “experiential marketing” is now recognized as the powerful tool it actually is—though the true definition, the reasons for … Read more

7 Reasons why coalition loyalty matters for casinos

Casinos have perfected marketing, loyalty, and engagement tactics with their patron while they’re on property, with plenty of data to back up strategic decisions to drive more revenue year over year. But off-property loyalty engagement strategies are still new to most casinos. Social gaming solutions are extending land-based casino brands into a whole new world … Read more