Subscription secrets from Major Brands

Subscription based loyalty model

Subscription models are popping up everywhere, from the business model that started with SaaS to streaming media, and now in consumer goods where folks are purchasing physical products on a recurring basis. “Subscription models are what enable this customer choice, because it’s an ongoing relationship,” Clark says. “We see this evolution going from one-time purchase … Read more

Quality vs. Price in retaining loyal customers

quality vs price by First Insight

Quality is becoming more important than price to most consumers, as 53 percent rate quality as the most important factor when making purchases compared to price (38 percent) according to a new report by First Insight, a technology company transforming how leading retailers make product investment and pricing decisions. The report also notes that consumer … Read more

Why Consumers Fall In Love With Brands

Customer falling in love with brands

Falling in love with a brand requires satisfaction, gratitude, loyalty and most of all, trust. Consumers have more choices than ever before, so when it comes to falling in love with a brand these characteristics prove critical. To better understand why consumers fall in love with their favorite brands, Upland Software — which acquired Localytics … Read more

GLOBAL ENTERPRISE MERCHANTS UNPREPARED FOR LOYALTY PROGRAM FRAUD

Loyalty program fraud rose 89% year on year, predominantly driven by the amount of personally identifiable information (PII) available from increasing numbers of data breaches. With direct and indirect losses from loyalty and reward points fraud estimated at $1 billion every year, enterprises are struggling to limit damage as fraud attacks shift from the point … Read more

THE RISE OF EXPERIENTIAL MARKETING AND WHAT IT MEANS

Experiential Marketing

Anyone who’s been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a “new” sector of marketing: experiential. A widely mentioned buzzword, “experiential marketing” is now recognized as the powerful tool it actually is—though the true definition, the reasons for … Read more