Switchfly Is Making a Case for Miles-Plus-Cash Loyalty Programs

Instead of lowering the number of miles required to redeem flights, airlines can get creative with flexible loyalty redemption options to encourage traveler engagement, while still driving incremental revenue, according to Switchfly. Airlines have decreased the total number of miles needed to book a rewards flight by 17% over the last five years, thus making loyalty miles … Read more

The Hoops Customers Jump Through For Loyalty

Loyal customer jumping through hoops for a reward

Blogger Dani Austin of Dallas, Texas, logged into her Southwest Airlines account a few days before the end of 2019. Shortly after, she and her husband, Jordan Joseph Ramirez, flew to Las Vegas (and back home) in less than 72 hours. The spontaneous trip was part of a last-ditch attempt to try to earn the … Read more

Why Consumers Fall In Love With Brands

Customer falling in love with brands

Falling in love with a brand requires satisfaction, gratitude, loyalty and most of all, trust. Consumers have more choices than ever before, so when it comes to falling in love with a brand these characteristics prove critical. To better understand why consumers fall in love with their favorite brands, Upland Software — which acquired Localytics … Read more

GLOBAL ENTERPRISE MERCHANTS UNPREPARED FOR LOYALTY PROGRAM FRAUD

Loyalty program fraud rose 89% year on year, predominantly driven by the amount of personally identifiable information (PII) available from increasing numbers of data breaches. With direct and indirect losses from loyalty and reward points fraud estimated at $1 billion every year, enterprises are struggling to limit damage as fraud attacks shift from the point … Read more