Switchfly Is Making a Case for Miles-Plus-Cash Loyalty Programs

Instead of lowering the number of miles required to redeem flights, airlines can get creative with flexible loyalty redemption options to encourage traveler engagement, while still driving incremental revenue, according to Switchfly. Airlines have decreased the total number of miles needed to book a rewards flight by 17% over the last five years, thus making loyalty miles … Read more

The Hoops Customers Jump Through For Loyalty

Loyal customer jumping through hoops for a reward

Blogger Dani Austin of Dallas, Texas, logged into her Southwest Airlines account a few days before the end of 2019. Shortly after, she and her husband, Jordan Joseph Ramirez, flew to Las Vegas (and back home) in less than 72 hours. The spontaneous trip was part of a last-ditch attempt to try to earn the … Read more